THE MAGIC OF THE BIG SCREEN

From the evolution and development of the cinema theater to how the magic is enhanced with immersive and fascinating experiences.

Amitabh Vardhan has a diverse professional background with experience spanning several countries, including India, the US, Bulgaria, Romania, Serbia, the UK, and Macedonia. He has a strong track record in sectors such as entertainment, consumer goods, services, hospitality, and real estate.

Since 2010, Amitabh has been the Managing Director and CEO of Cine Grand. Previously, he served as CEO of PVR Cinemas and has worked with Welcome Group, Nirula's, Domino's, and Unilever. He is a recognized thought leader, has shared his insights as a TEDx speaker, and has been featured in Forbes Bulgaria.

He is also a member of the Selection Committee for the Lux Audience Award.

From real to reel, the cinema is redefining itself with a captivating urgency and frequency. Evolving from its humble silent and black-and-white origins to the digital age, movie theaters remain places where stories shine. Movie theaters or cinemas serve as storytelling sanctuaries. Projectors bring tales to life on expansive screens, while digital rendering immerses audiences in a symphony of sound. The journey of the multiplex continues, as the silver screen reinvents itself constantly bigger, better, brighter, almost transcending itself in the myriad sensory experiences it gives the audience.

Amitabh Vardhan's THE MAGIC OF THE BIG SCREEN brings the cinema to life, from the evolution and development of the cinema theater to how the magic is enhanced with immersive and fascinating experiences apropos the design, construction, and operation. He invites the reader to sit back with a large tub of popcorn and soda and be enthralled with THE MAGIC OF THE BIG SCREEN.